I help small businesses and creative organizations work out how their brand, website and digital tools should fit together.Sometimes that means creating a visual identity from scratch.

Sometimes it means redesigning a website, moving a shop to Shopify, untangling a booking system or figuring out why customers keep getting stuck in the same place.

I help decide what the right solution is, design and build it, coordinate anyone else involved, and stay around to make sure it keeps working.

The slightly unhelpful answer is: a bit of all three.

The useful answer is that I work between those disciplines. I can think through the business problem, establish the creative direction, design the experience in Figma and build it in Webflow or Shopify.

For larger or more specialized projects, I work with other designers and developers—and make sure everyone is working toward the same idea.

I studied fashion design, worked as a pattern developer and sample maker in New York, then moved into corporate marketing, where I gradually became the person everyone came to when something technical needed figuring out.

After moving back to Switzerland during the pandemic, I co-founded and ran a bakery-café in Basel for two years. It didn’t make it, but I did – with what I jokingly call my unofficial master’s in business and a very thorough understanding of what not to do.

All of this is a roundabout way of saying: I understand deadlines, budgets, supply chains, branding, and what it feels like when the thing you built isn’t doing the thing. It’s also why I’m straightforward with clients about what is realistic, what a project needs, and what will produce the best result.

Absolutely.

I design in Figma and build in Webflow, which gives us a lot of creative flexibility. For ecommerce, I work with Shopify.

If your needs are simpler, platforms like Squarespace work well too—I’ll help you choose the right tool and set it up so you can manage it yourself. Or I can manage it for you.

Either way, I don’t disappear after launch.