© 2018 by Nina Britschgi

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My understanding of fashion is that it is a form of fiction.

Depression, Guilt and Redemption are the themes that inspired this collection, themes that are at the heart of Dostoevsky’s Crime and Punishment.

For my thesis collection entitled „lifestyle of a postapocalyptic urban peasant“, I wanted to re-imagine the novel as a dystopian 1980s film.

 
 

Key Visual - Imaginary Film Still

CRIME & PUNISHMENT

The fiction that underlies the collection is a re-imagination of Crime and Punishment by Dostoevsky as a Dystopian Science Fiction Film. It is the story of a young student, Raskolnikov, who in his isolation, arrogance and depression murders an old pawnbroker, whom he considers a „louse“, for the greater good of society. What follows is a paranoid haze of guilt, from which he is eventually saved by Sonia, a young and very religious prostitute who moves him to confess his crimes. Dostoevsky’s St. Petersburg of the 1860s is much like any major city of today, with mental health, injustice and poverty, self-righteousness, arrogance and guilt being central themes of the story.

earliest moodboard

Russian fashions of the poor and rich in the 19th century form a source of inspiration for silhouettes, but have been distorted by drip shapes reminiscent of dripping blood.

 

Colors and Materials are a mix of fleshy, earthen and furry juxtaposed with synthetic and transparent fabrics - inspirations for this are meats, fruits, blood and moths (as a symbold of insanity). Very detailed plastic fishing baits by the company Rebel Lures serve as zipper pulls, while their vintage packaging served as an inspiration for prints. Elastic cords in tulle casings add an element of sports- and casual-wear, which is juxtaposed by the tortoiseshell cord locks.

Russian fashion history research

collection concept board

 
LOOKS
 
ACCESSORIES
Bags
Air Pod Jewelry

Accessories were designed with practicality in mind, but with more abstract, organic shapes than are usually found in practical wear.

Since music plays an enormous part in instilling an element of fiction into the daily life of the wearer, I designed jewelry that attaches to bluetooth earphones.

Technology is with us almost always nowadays, with many people buying from the same tech brands. I'm interested in the customization and personalization of these objects.

Bags that are attached to the body to leave the hands free were inspired by images I came across in my research into Russian historical clothing.

 

A shopper created from one long, coiled rope is a more organic take on the classic string shopping bag.

As with the shopper, the shoes were created from coiled ropes that were then attached to one of three different base shoes (high heel, low heel and sneaker).

Shoes
 
PRESENTATION
BA Thesis Presentation

Design, Hair&Make Up, Direction & Choreography: Nina Britschgi
Concept and Edit: Linda Dagli Orti

Cinematography: Nicolas Heitz  Yannik Zamboni  Anique Wild

© Institute of Fashion Design, FHNW Academy of Art and Design 2018 www.doingfashion.ch 

 
Pop Up Rack

This pop-up shop / garment rack hybrid was designed to present and display my thesis collection and sell merchandise at our graduate show.

 

There is space to hang garments, shelves for accessories and an acrylic display wall for smaller merchandise, business cards and packaging materials.

The wheels elevate this object from a stationary structure by giving it a performative character.

To ensure the rack is transportable, it disassembles in to 4 pieces that can be transported in a truck. Two people are needed for this process.

 

The elements of the acrylic display wall are removable, leaving behind only small holes, which allows for new modules to be installed in the future.

The entire acrylic wall can be removed too, to be replaced by a new color or finish.

Tortoiseshell Garment Hangers

acrylic and metal (2018)

 

Designed for use with the Pop Up Rack, the folding feature prevents stretching the collections many high-necklines.

The unusual hanging mechanism also makes it harder to take off the rack, discouraging theft from the 360° rack in a busy setting.

Garment Hanger
 
 
KEY VISUALS

The key visuals are filmstills I’ve collected over the years, with added quotes from Crime and Punishment and lyrics from songs to convey the mood of the fiction I’m trying to create.

 
BRANDING

Product presentation and branding is essential to initiate the (potential) wearer into the fiction of the collection. My documentation serves as a mood zine, giving the viewer an understanding of the concept through images and text, and the possibility to participate in the fiction through a playlist, inspiration for the hair & make-up look, and the chance to buy a logo pin.

The packaging for the documentation, clothes and goodies combines metallic silver plastic bags with fleshy butcher paper. I chose to use packaging classically used for food to add an element of irritation by visually comparing the consumption of clothes to food.

 
GRADUATE SHOW

Under the motto "LAND ON GLITTER" we, the graduates of the Institute of Fashion Design in Basel (part of the Academy of Art and Design, University of Applied Sciences and Art Northwestern Switzerland), were able to present our collections at the Institutes's yearly graduate show.

The show is the Academy of Art and Design's largest yearly event, with the entire Institute working together to bring fashion to life in a performative way. 

Pop Up Rack in use at our graduate show

END

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